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Your CRM Freelancer

Expert CRM Solutions for You

Services

Engaging Client Projects

Customer Growth & Loyalty

​Transforming one-time buyers into loyal advocates. I design data-driven retention strategies and personalised journeys that enhance customer lifetime value and deliver sustainable growth.

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Intelligent CRM Automation

​Creating automated systems that work seamlessly in the background to nurture, convert, and retain customers. From welcome series to abandoned baskets, I make your CRM run smarter, not harder.

Email Strategy & Lifecycle Campaigns

​Building high-performing email programmes that engage, inform, and convert. My campaigns are backed by A/B testing, segmentation, and strong creative to maximise every send.

Targeted Campaign Management

​Delivering integrated CRM campaigns across email, social, and affiliate channels — ensuring every message reaches the right audience with measurable ROI.

CRM Health Check & Optimisation

Reviewing your CRM setup, data flows, and automation performance to uncover missed opportunities. I provide clear, actionable recommendations that drive results.

Data Strategy & Insights

​Turning complex data into clear, actionable insights. I help brands connect analytics with automation, ensuring smarter targeting and more meaningful engagement.

Why Me

  • 7+ years of experience in CRM management, digital marketing, and customer retention.

  • Proven success with global brands including Warner Hotels, Golfbidder, American Eagle, and Hackett London.

  • Data-driven and results-focused: boosted email open rates by 21%, click-through rates by 55%, and web bookings by 36%.

  • CRM expert: skilled in HubSpot, Klaviyo, SAS CI360, Selligent, and Snowflake for seamless, integrated marketing.

  • Strategic + Technical: from automation and segmentation to reporting and optimisation — I deliver full lifecycle CRM solutions.

  • Collaborative approach: I work closely with design, data, and marketing teams to ensure every campaign delivers strong ROI and consistent brand messaging.

  • Whether you need CRM strategy, email automation, customer segmentation, or data optimisation, I bring the expertise to help your business grow.

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